Consider AARP’s list of flip and smart phones. AARP just published a puzzling guide article about smartphones targeted to older adults. Note the article and the commentary that accompanied it – (and don’t get distracted by the paragraph explaining megapixels). You may be struck by multiple aspects of this article – in addition to the phone makers you haven’t heard of. The IDC VP refers to older adults as senior citizens, for one, the T-Mobile exec lumping older adults into 55+ segment into a sweeping generalization of being ‘value conscious.’…
Consider AARP’s list of flip and smart phones. AARP just published a puzzling guide article about smartphones targeted to older adults. Note the article and the commentary that accompanied it – (and don’t get distracted by the paragraph explaining megapixels). You may be struck by multiple aspects of this article – in addition to the phone makers you haven’t heard of. The IDC VP refers to older adults as senior citizens, for one, the T-Mobile exec lumping older adults into 55+ segment into a sweeping generalization of being ‘value conscious.’…