Source https://greatist.com/live/lululemon-strength-to-be-redefines-stereotypes?utm_source=rss&utm_medium=rss&utm_campaign=feed_https–greatistcom–
Men have long been told they need to be strong, tough, and emotionally reserved to be “manly.” Maybe those qualities aren’t necessarily negative, but they can still be damaging—look at phrases like “real men don’t cry” and “man up.” Those don’t exactly set great examples.
This is why we’re so excited about Lululemon’s new “Strength to Be” campaign. By highlighting a diverse group of men who are strong in nontraditional ways, Lululemon is breaking down stereotypes and proving there is no standard or measurement for strength. We’re all physically and mentally strong in different ways.
“Strength to Be” is all about honoring individuality and empowering men to be themselves, whoever that may be. It’s a big step toward redefining what fitness success looks like for men—because it’s more than looking ripped and acting tough. And since we buy into the identities brands sell more often than we’d like to admit, it’s not just a big step—it’s an important one.
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Through a series of five short films, Lululemon’s campaign showcases the …
Source https://greatist.com/live/lululemon-strength-to-be-redefines-stereotypes?utm_source=rss&utm_medium=rss&utm_campaign=feed_https–greatistcom–
Men have long been told they need to be strong, tough, and emotionally reserved to be “manly.” Maybe those qualities aren’t necessarily negative, but they can still be damaging—look at phrases like “real men don’t cry” and “man up.” Those don’t exactly set great examples.
This is why we’re so excited about Lululemon’s new “Strength to Be” campaign. By highlighting a diverse group of men who are strong in nontraditional ways, Lululemon is breaking down stereotypes and proving there is no standard or measurement for strength. We’re all physically and mentally strong in different ways.
“Strength to Be” is all about honoring individuality and empowering men to be themselves, whoever that may be. It’s a big step toward redefining what fitness success looks like for men—because it’s more than looking ripped and acting tough. And since we buy into the identities brands sell more often than we’d like to admit, it’s not just a big step—it’s an important one.
<!–[if IE 9]>
<!–[if IE 9]><![endif]–>
Through a series of five short films, Lululemon’s campaign showcases the …
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