Source: http://brainblogger.com/2017/02/05/neuroeconomics-capitalisation-on-consumer-control/
In an attempt to explain the internal processes governing the occurrences in the economic world, neuroeconomics is an emerging interdisciplinary field attempting to merge psychology and economic theory. Simply put, the biological basis of behavioral economics; how and why people make judgements and decisions with economic consequences in terms of simple cerebral biology. But why should we be interested? Surely considering the brain in more behaviorist, 20th century ‘black box’ terms is much more simple – input information, output decision. And whilst, arguably, many economic theories do consider human behavior and choice in such a way, psychology would argue otherwise. Neuroeconomics attempts to bridge the gap between input and output, analyzing the chemicals and structures, which provide the biological basis for individuality in processing and decision-making.
Whilst the majority of the cerebral cortex is in fact dedicated to the interpretation of such compl…
Source: http://brainblogger.com/2017/02/05/neuroeconomics-capitalisation-on-consumer-control/
In an attempt to explain the internal processes governing the occurrences in the economic world, neuroeconomics is an emerging interdisciplinary field attempting to merge psychology and economic theory. Simply put, the biological basis of behavioral economics; how and why people make judgements and decisions with economic consequences in terms of simple cerebral biology. But why should we be interested? Surely considering the brain in more behaviorist, 20th century ‘black box’ terms is much more simple – input information, output decision. And whilst, arguably, many economic theories do consider human behavior and choice in such a way, psychology would argue otherwise. Neuroeconomics attempts to bridge the gap between input and output, analyzing the chemicals and structures, which provide the biological basis for individuality in processing and decision-making.
Whilst the majority of the cerebral cortex is in fact dedicated to the interpretation of such compl…
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