HOOKED FOR LIFE: Inside the NFL’s relentless, existential, Big Tobacco-style pursuit of your children

Source: http://www.brainhealtheducation.org/hooked-for-life-inside-the-nfls-relentless-existential-big-tobacco-style-pursuit-of-your-children/?utm_source=rss&utm_medium=rss&utm_campaign=hooked-for-life-inside-the-nfls-relentless-existential-big-tobacco-style-pursuit-of-your-children

Shortly after landing the multimillion-dollar NFL account, Brandissimo hired a quiet 29-year-old named Allison Guiliotis. The NFL was a demanding client—before long, she was working 60-hour weeks—but unlike many others, it made its objectives clear. It wanted to “get to kids as early as possible,” Guiliotis says. “They talked about creating lifelong customers.” To that

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Source: http://www.brainhealtheducation.org/hooked-for-life-inside-the-nfls-relentless-existential-big-tobacco-style-pursuit-of-your-children/?utm_source=rss&utm_medium=rss&utm_campaign=hooked-for-life-inside-the-nfls-relentless-existential-big-tobacco-style-pursuit-of-your-children

Shortly after landing the multimillion-dollar NFL account, Brandissimo hired a quiet 29-year-old named Allison Guiliotis. The NFL was a demanding client—before long, she was working 60-hour weeks—but unlike many others, it made its objectives clear. It wanted to “get to kids as early as possible,” Guiliotis says. “They talked about creating lifelong customers.” To that

Read More…

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