Source http://www.thefitbits.com/2017/02/this-girl-can-take-2-phenomenal-women.html
Goosebumps guys. Proper goosebumps.
You’ve probably seen the posters online and at locations across the country, and at 12pm yesterday This Girl Can made its much-anticipated return to our screens with its brand new advert.
I’ve waited a long time to see this. Never before have I been so emotionally involved in a campaign. Not many advert launches will get me sitting with baited breath scrolling Twitter live updates from the launch event, counting the minutes until the first proper glimpse.
Seriously though, doesn’t watching that just make you want to get up and go, like right now?
Creating a new normal
Since its beginnings in 2015, Sport England’s This Girl Can campaign has inspired an incredible 2.8million women and girls into sport. It’s revolutionised sports marketing for women and broken down barriers to exercise for many.
There’s so much more to being active than just actually doing the exercise. It’s about feeling comfortable and confident in your own skin. It’s about community, and friendship, and pushing boundaries you never thought possible, achieving amazing things – whether it’s stepping into an exercise class for the first time or smashing for your first, longest, or toughest run.
As This Girl Can Campaign Manager Kate Dale <a href="…
Source http://www.thefitbits.com/2017/02/this-girl-can-take-2-phenomenal-women.html
Goosebumps guys. Proper goosebumps.
You’ve probably seen the posters online and at locations across the country, and at 12pm yesterday This Girl Can made its much-anticipated return to our screens with its brand new advert.
I’ve waited a long time to see this. Never before have I been so emotionally involved in a campaign. Not many advert launches will get me sitting with baited breath scrolling Twitter live updates from the launch event, counting the minutes until the first proper glimpse.
Seriously though, doesn’t watching that just make you want to get up and go, like right now?
Creating a new normal
Since its beginnings in 2015, Sport England’s This Girl Can campaign has inspired an incredible 2.8million women and girls into sport. It’s revolutionised sports marketing for women and broken down barriers to exercise for many.
There’s so much more to being active than just actually doing the exercise. It’s about feeling comfortable and confident in your own skin. It’s about community, and friendship, and pushing boundaries you never thought possible, achieving amazing things – whether it’s stepping into an exercise class for the first time or smashing for your first, longest, or toughest run.
As This Girl Can Campaign Manager Kate Dale <a href="…
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