An exchange with Ray Goldberg about sponsorship and trust

Source https://www.foodpolitics.com/2019/07/a-conversation-with-ray-goldberg-about-sponsorship-and-trust/

Ray Goldberg, Harvard Business School Professor of Agribusiness, Emeritus, but still running a seminar that I have attended annually for about 25 years, often challenges me to think more constructively about how food businesses should respond to pressures from public health advocates. His 2018 book, Food Citizenship (for which I was interviewed and videotaped) illustrates some of the back-and-forth we have had over the years.

Recently, in response to my “industry-funded study of the week” posts, he sent me several thought-provoking questions, which I respond to here with his permission.

RG: How can …

Source https://www.foodpolitics.com/2019/07/a-conversation-with-ray-goldberg-about-sponsorship-and-trust/

Ray Goldberg, Harvard Business School Professor of Agribusiness, Emeritus, but still running a seminar that I have attended annually for about 25 years, often challenges me to think more constructively about how food businesses should respond to pressures from public health advocates. His 2018 book, Food Citizenship (for which I was interviewed and videotaped) illustrates some of the back-and-forth we have had over the years.

Recently, in response to my “industry-funded study of the week” posts, he sent me several thought-provoking questions, which I respond to here with his permission.

RG: How can …

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