Source https://www.nomeatathlete.com/whole-foods-case-study/
When I think of Matt Tullman, a partner at No Meat Athlete and the co-founder of Complement, “unhealthy” is not the word that comes to mind.
The dude drinks an entire Vitamix of smoothie every morning, and literally does a kettlebell workout during many of our phone calls.
And he has a “30×30” goal — for 30% of the population to be plant-based by 2030, which means health shapes everything he does, both personally and professionally.
This is the Matt Tullman I’ve gotten to know over the past several years, so when he recently shared that not that long ago, he was 30 pounds heavier and functioning primarily on coffee and junk food, I could hardly believe it.
But it’s true.
It wasn’t until something big happened — a loss of a family member — that he began to take a good hard look at his diet and his health (inside and out), and found that he needed to make a change.
…
Source https://www.nomeatathlete.com/whole-foods-case-study/
When I think of Matt Tullman, a partner at No Meat Athlete and the co-founder of Complement, “unhealthy” is not the word that comes to mind.
The dude drinks an entire Vitamix of smoothie every morning, and literally does a kettlebell workout during many of our phone calls.
And he has a “30×30” goal — for 30% of the population to be plant-based by 2030, which means health shapes everything he does, both personally and professionally.
This is the Matt Tullman I’ve gotten to know over the past several years, so when he recently shared that not that long ago, he was 30 pounds heavier and functioning primarily on coffee and junk food, I could hardly believe it.
But it’s true.
It wasn’t until something big happened — a loss of a family member — that he began to take a good hard look at his diet and his health (inside and out), and found that he needed to make a change.
…
What Do You Think?
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