Evaluating neural responses via EEG brain data in virtual reality environments: Key neurotechnology patent by The Nielsen Company

Source: https://sharpbrains.com/blog/2017/05/23/evaluating-neural-responses-via-eeg-brain-data-in-virtual-reality-environments-key-neurotech-patent-by-the-nielsen-company/

Today we are sharing a fascinating patent by The Nielsen Company, relevant both for consumer research and for home health solutions. (As mentioned, we are featuring foundational Pervasive Neurotech patents, from older to newer by issue date)

U.S. Patent No. 8,392,250: Neuro-response evaluated stimulus in virtual reality environments</stron…