Making the scientific case for your research aims: it’s vital!

Source: http://www.nia.nih.gov/research/blog/2015/05/making-scientific-case-your-research-aims-its-vital

For scientists writing NIH grant applications, the aims are THE THING.
The applicant calls the program officer: “What do you think of these aims?”
The program officer listens and senses the enthusiasm. Later, however, when the aims get stated in the language of the grant application, the enthusiasm has been drained away, and the importance of the aims has been obscured by a wordy style of writing and a lack of focus. The program officer tries to be helpful by suggesting that it is important to make the reviewers enthusiastic about the proposed work….

Source: http://www.nia.nih.gov/research/blog/2015/05/making-scientific-case-your-research-aims-its-vital

For scientists writing NIH grant applications, the aims are THE THING.
The applicant calls the program officer: “What do you think of these aims?”
The program officer listens and senses the enthusiasm. Later, however, when the aims get stated in the language of the grant application, the enthusiasm has been drained away, and the importance of the aims has been obscured by a wordy style of writing and a lack of focus. The program officer tries to be helpful by suggesting that it is important to make the reviewers enthusiastic about the proposed work….

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