A Call for Rigor in the Treatment of Skin Aging

Source https://www.fightaging.org/archives/2025/06/a-call-for-rigor-in-the-treatment-of-skin-aging/

Near everything that happens in the cosmetics “anti-aging” space is, and has long been, garbage products coated in a layer of marketing, pretty lies that mimic the output of actual science to the degree needed to succeed. At some point this mess will largely go away because topical therapies that actually address mechanisms of aging will emerge, coupled to assessments that demonstrate these therapies to achieve results that the garbage products cannot. Meanwhile, the present state of the market is actively hostile to that progress, as product success has everything to do with marketing and very little to do with whether or not it actually works. What does productive change look like? It might start with calls to action such as the one noted here.

The field of anti-aging research has made remarkable strides with the identification of ger…