Annals of Marketing: A Sugary Cereal for Toddlers

Source https://www.foodpolitics.com/2019/08/annals-of-marketing-a-sugary-cereal-for-toddlers/

Coming soon to a supermarket near you: Baby Shark cereal.

I am so out of it.  I never heard of the song, Baby Shark, before seeing this story about Kellogg’s new cereal—aimed at toddlers.

The song, I gather, is adored by babies, less so by their parents, but never mind: it is expected to sell lots of cereal.

I searched for a Nutrition Facts label online, but could not find one (the cereal won’t be available until mid-September, apparently.

I did see this at the bottom corner of the box:

<img class="aligncenter wp-image-21845" src="https://www.foodpolitics.com/wp-content/u…

Source https://www.foodpolitics.com/2019/08/annals-of-marketing-a-sugary-cereal-for-toddlers/

Coming soon to a supermarket near you: Baby Shark cereal.

I am so out of it.  I never heard of the song, Baby Shark, before seeing this story about Kellogg’s new cereal—aimed at toddlers.

The song, I gather, is adored by babies, less so by their parents, but never mind: it is expected to sell lots of cereal.

I searched for a Nutrition Facts label online, but could not find one (the cereal won’t be available until mid-September, apparently.

I did see this at the bottom corner of the box:

<img class="aligncenter wp-image-21845" src="https://www.foodpolitics.com/wp-content/u…

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