By Madison Sosebee, UpSwell

Madison Sosebee is the digital media strategist at UpSwell, a direct response marketing agency that has served over 2,500 health clubs and fitness studios through data-driven, hyper-targeted print and digital marketing solutions. For more information about UpSwell and how to receive a free marketing assessment from one of our experienced marketing consultants, visit upswellmarketing.com or email grow@upswellmarketing.com.