Coronavirus marketing exploitation of the week: Lays travel chips

Source https://www.foodpolitics.com/2020/08/coronavirus-marketing-exploitation-of-the-week-lays-travel-chips/

 

According to ABC News:

With so many people feeling cooped up due to restrictions in place because of the coronavirus pandemic, potato chip maker Lay’s has developed four new internationally-inspired flavors to satisfy both food and travel cravings alike.

But here’s the real gimmick:

The new flavors won’t be sold in stores.  Anyone wishing to taste one of the new flavors will have to reply to one of the company’s social media posts and tell them which country you’d like to visit.  A bag from the country they choose will be shipped to the luck…

Source https://www.foodpolitics.com/2020/08/coronavirus-marketing-exploitation-of-the-week-lays-travel-chips/

 

According to ABC News:

With so many people feeling cooped up due to restrictions in place because of the coronavirus pandemic, potato chip maker Lay’s has developed four new internationally-inspired flavors to satisfy both food and travel cravings alike.

But here’s the real gimmick:

The new flavors won’t be sold in stores.  Anyone wishing to taste one of the new flavors will have to reply to one of the company’s social media posts and tell them which country you’d like to visit.  A bag from the country they choose will be shipped to the luck…

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