Apple gets it that its customers are aging – and have their devices. That was not always the case. Long ago, maybe as early as 2010, a query was placed to the analyst relations team at Apple to find folks to discuss Apple and technology adoption of older adults. The answer was: “Apple does not do aging.” Then in 2010, on behalf of an AARP-sponsored research effort to contact a few of multiple Apple groups already involved one way or the other (Apple Health!), no response to requests to interview execs that would have been interested based on their roles. That was then. Fast forward to 2021 and the fact that baby boomers have all the money (and many health issues, too)….
Apple gets it that its customers are aging – and have their devices. That was not always the case. Long ago, maybe as early as 2010, a query was placed to the analyst relations team at Apple to find folks to discuss Apple and technology adoption of older adults. The answer was: “Apple does not do aging.” Then in 2010, on behalf of an AARP-sponsored research effort to contact a few of multiple Apple groups already involved one way or the other (Apple Health!), no response to requests to interview execs that would have been interested based on their roles. That was then. Fast forward to 2021 and the fact that baby boomers have all the money (and many health issues, too)….
Apple gets it that its customers are aging – and have their devices. That was not always the case. Long ago, maybe as early as 2010, a query was placed to the analyst relations team at Apple to find folks to discuss Apple and technology adoption of older adults. The answer was: “Apple does not do aging.” Then in 2010, on behalf of an AARP-sponsored research effort to contact a few of multiple Apple groups already involved one way or the other (Apple Health!), no response to requests to interview execs that would have been interested based on their roles. That was then. Fast forward to 2021 and the fact that baby boomers have all the money (and many health issues, too)….