Coca-Cola drops Odwalla

Source https://www.foodpolitics.com/2020/07/coca-cola-drops-odwalla/

Coca-Cola, which bought Odwalla juices in 2001, is discontinuing the brand and getting rid of 300 jobs and 230 trucks.

Why?  People aren’t buying it: too much sugar, and too much competition.

This is the end of a long saga.  Odwalla started out selling unpasteurized juices and was doing fine until it got too big.

Against company policy, it used apples that had fallen on the ground to make apple juice.  Some were contaminated with E. coli O157:H7, which carried a shiga toxin that caused illnesses and deaths.  In 1998:

Odwalla, based in Half Moon Bay, Calif., pleaded guilty to 16 counts of unknowingly delivering ”adulterated food products for introduction into inte…

Source https://www.foodpolitics.com/2020/07/coca-cola-drops-odwalla/

Coca-Cola, which bought Odwalla juices in 2001, is discontinuing the brand and getting rid of 300 jobs and 230 trucks.

Why?  People aren’t buying it: too much sugar, and too much competition.

This is the end of a long saga.  Odwalla started out selling unpasteurized juices and was doing fine until it got too big.

Against company policy, it used apples that had fallen on the ground to make apple juice.  Some were contaminated with E. coli O157:H7, which carried a shiga toxin that caused illnesses and deaths.  In 1998:

Odwalla, based in Half Moon Bay, Calif., pleaded guilty to 16 counts of unknowingly delivering ”adulterated food products for introduction into inte…

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