Marketing ploy of the week—and for schools, yet

Source https://www.foodpolitics.com/2020/09/marketing-ploy-of-the-week-and-for-schools-yet/

Sigh.

 

According to Business Wire, Kraft Heinz, the company that owns Capri Sun, is donating “5 Million Pouches of CAPRI SUN Filtered Water to School Districts as Schools Turn Off Water Fountains”

The brand apologizes for swapping juice for filtered water and captured reactions of kids in a light-hearted campaign