Weekend reading: health claims in food advertising.

Source https://www.foodpolitics.com/2020/07/weekend-reading-health-claims-in-food-advertising/

Chefs Best has issued a short, handy guide to making health claims in advertising that will stand up to the Federal Trade Commission’s scrutiny.

The guide divides advertising claims into three categories.

How can you tell if your claim is OK?

First, consult with competent legal counsel. The FTC advertising substantiation policy states, “Objective claims
for products represent, explicitly or by implication, that the advertiser has a reasonable basis supporting these
claims”. It goes on to state, a “reasonable basis” means “objective evidence that supports th…

Source https://www.foodpolitics.com/2020/07/weekend-reading-health-claims-in-food-advertising/

Chefs Best has issued a short, handy guide to making health claims in advertising that will stand up to the Federal Trade Commission’s scrutiny.

The guide divides advertising claims into three categories.

How can you tell if your claim is OK?

First, consult with competent legal counsel. The FTC advertising substantiation policy states, “Objective claims
for products represent, explicitly or by implication, that the advertiser has a reasonable basis supporting these
claims”. It goes on to state, a “reasonable basis” means “objective evidence that supports th…

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