Source https://www.ageinplacetech.com/blog/why-industry-analysts-and-pr-agencies-both-matter
Approaching the 20th year in this job category, so let’s reflect. OPINION ON. Industry analysts wear many hats, but the primary role is to understand and communicate about a particular category market of companies/players. This includes writing market research documents (blogs, white papers, reports) about the categories that can help position them in comparison to each other and new entrants. It includes giving advice to current and new entrants. Analysts also do custom paid work for some of those companies– such as…